Help Desk: (651) 328-8905
Sales Inquiries: (651) 323-1775

Many organizations relying on VMware vSphere and related virtualization technologies are facing a pivotal moment. With Broadcom Inc.’s acquisition of VMware, pricing models and policy frameworks are shifting. This blog outlines what is changing and why your business should act now.
VMware has been a virtualization pioneer for decades. With Broadcom’s acquisition, the overarching strategy is rapidly evolving. The change is not just about ownership; it’s about how VMware will license, support, and structure its offerings in the future.
One of the immediate changes under the new ownership is the shift from perpetual licensing toward subscription offerings. At the same time, VMware’s product lines are being consolidated into fewer bundles.
For example, features that were previously available as stand-alone offerings are now grouped into comprehensive bundled packages. For many customers, this means a different cost structure and less flexibility.
From the user perspective, these shifts are significant. Some renewal customers have reported large price increases, with renewal costs rising substantially compared to prior contracts.
While each case differs, the trend is unmistakable: higher costs and more rigid licensing terms are becoming the norm.
Beyond licensing, VMware’s partner ecosystem has also been restructured. Broadcom is moving to a more selective partner model. This has implications for smaller resellers and service providers who may face higher thresholds or fewer options in the new structure.
If your business has invested in VMware’s on-premises virtualization infrastructure, here are the key risks to evaluate:
Licensing and support costs may rise significantly on renewal
Reduced flexibility in product choice and deployment options
Changes to the partner or support ecosystem you rely on
New constraints that could impact future hybrid or multi-cloud strategies
Step 1: Review your current VMware licensing, renewal timelines, and support commitments.
Step 2: Identify which workloads are mission-critical and which might be suitable for alternative platforms.
Step 3: Engage a trusted virtualization advisor like Rymark IT to evaluate whether staying with VMware makes sense or if exploring alternatives would be more cost-effective.
Step 4: If alternatives seem viable, start planning a migration or hybrid approach before renewal deadlines limit your options.
If you’d like to review your current setup, evaluate cost implications, or explore virtualization platforms that align with your business needs, visit rymarkit.com to schedule a discovery call.
RYMARK IT can help you assess, plan, and implement a strategy that ensures performance, scalability, and cost control in this new VMware landscape.
Hire us to set your IT strategy up for sustainable success.
Learn about our proven No-Nonsense approach.
Get an IT roadmap designed specifically for you.
Fearlessly grow your business.